I drove through the Pikes Peak RV park in Colorado recently, and thought to myself “this is just about the perfect RV park to own”. It scores highly in almost every category. So what makes this such a great property?
Location
The RV park is located on the main road into Manitou Springs, Colorado, a scenic town that is a favorite with tourists. It’s near the base of Pikes Peak and other famous attractions. And a huge draw is that the park is within walking distance of the entire town and rows of shops and restaurants. Despite its location in the heart of town, it’s still in a quiet setting with a gurgling creek in front. It has the best of both worlds.
Visibility
This RV park has frontage on the main street into Manitou Springs and, with its prominent sign out front, you cannot possibly drive into the city and not see the RV park. If it was a block farther back, it would be extremely hard to describe how to get there, and many potential customers might not know that it exists. But as it stands, it is perfectly located to reach RV traffic.
Drive-up appeal
This property has outstanding drive-up appeal. You enter through an ivy-covered wall and look directly onto a well-decorated, immaculate building with hanging flowers. The pavement is perfect and neatly striped. Your first impression is “wow, this place is really nice” – and that’s a sentiment that carries over into the entire experience for the customer.
Cleanliness
As you can see from the photos, the property is immaculately clean. There is not one piece or debris on the ground, or unpainted surface. Clearly, the owner spends a large amount of time and focus to keep the property looking clean and orderly. With such structure, it immediately sends the message to the visitor that the property is well managed.
Amenities
Even though this park is well-located for some amazing local attractions, it also features all the amenities that residents need and enjoy, such as a store, laundry, showers, hiking and biking trail access – even a picnic table on each lot. In addition, it has a transit stop right out in front, so you can jump on public transportation to take you anywhere you want to go.
Occupancy
The RV park was completely full when I drove in, and I imagine it stays that way throughout the year (although it is closed for several months during the winter when the weather is too extreme). It has a limitation of a two weeks stay, to allow all of its customers the opportunity to enjoy the experience each year – that’s how popular it is.
Customer satisfaction
If you look at on-line reviews, you’ll see that this property scores extremely high. And why shouldn’t it, given all the things that it does right. I can imagine that many customers make reservations for the following year before they depart. Like any business, customer retention and satisfaction is essential, and word-of-mouth is more powerful than any other form of marketing.
Conclusion
This would be a terrific asset to own. And it’s a good example of the type of RV park you should be looking at buying or, if you already own an RV park, a good role model to emulate.