Nobody thought that England could survive the attack of the Luftwaffe in 1940. At that time, the British Air Force was limited to around 1,400 aircraft vs. around 5,000 for the Germans. However, the British defeated the Germans through one simple trait: persistence. The British would simply not give up. Their pilots would fight all day, refuel, and fight all night. Their airbases worked around the clock, and made do with a lack of ammunition and fuel, yet they would take off again. Eventually, the Germans realized that, although the British were hugely outnumbered, they simply would not quit, and ended the campaign. Buying a great RV park is a very similar endeavor to the British.
Identify the goal
The British had one simple goal, to stop the Germans from having air superiority. Similarly, you should have one simple goal of finding an RV park that meets your needs. To accomplish this, you need to think through how much money you have for a down payment, where you want it to be geographically, and how much time you have to devote to it. You need to engineer the “perfect” park based on this loose framework. Only when you can say in one sentence what you are looking for like “I want at least a 50 space RV park in the southwest that requires a down payment of not to exceed $100,000” are you really ready to start looking. And without that goal, you’ll never be specific enough to find anything of value.
Be relentless in pursuit of the goal
Once you have decided on your goal, it’s time to start pouring as much raw material as you can into that “sorter” using every available method to find deals. We use a combination of internet listings on RVParkstore.com and Loopnet.com, constant calling and emailing brokers for leads, cold-calling on RV park owners, and sending direct mail to RV park owners. Our goal is to be looking at hundreds of deals simultaneously, and not just the hand full that some shoppers think is sufficient. There is no question that the greater the volume of deals you look at, the greater the quality of the deals you will find. If the British pilots could relentlessly pursue their goal without food or sleep, then there’s no excuse for you.
Build alliances
The British knew the importance of building alliances, so they already had the U.S. helping to provide equipment before 1940. Any good RV park buyer knows that they also need to start building alliances in order to be successful. The #1 alliance you need to build is with the RV park brokerage community. You can find a complete list of RV park brokers on RVParkStore.com. You need to take this list, augment it with any brokers you find that are not on that list, and start building a team of “pickers” that will let you know when they find something that meets your parameters. You should also start building alliances with lenders and any other person or group that can help you in your search or in closing the deal.
Be efficient in your efforts
The invention of radar greatly helped the RAF (Royal Air Force) in the Battle of Britain. By knowing where the enemy was coming in from, they did not have to waste time and fuel looking for them. For you to maximize your search for the perfect RV park, you also need to “work smart”. You need to learn enough to know an “opportunity” from what is not an opportunity. You need to use lists and a calendar of when to call back moms and pops that want to think about your offer to buy their RV park. You need to watch everything you do and evaluate what works and does not work as well, and cut loose things and behaviors that are not getting you closer to your goal.
Conclusion
There are thousands of RV parks out there you can buy. The key is finding exactly the right one for you. You can improve your odds by working smart, building alliances, knowing your goal, and applying massive persistence. And the odds are in your favor. If the British could do it, so can you.