In the world of RV park investing, data analysis is critical, but your gut instinct remains an underrated decision-making tool. When faced with countless pieces of information—financial statements, market conditions, interest rates, and property inspections—your subconscious mind works overtime to filter it all. That instinctive feeling you get, often called your “gut instinct,” deserves serious consideration when evaluating any deal.
Why the Human Mind Still Wins
Imagine the control room of a modern aircraft carrier. It’s filled with advanced computers and data feeds providing constant updates: missile locations, aircraft readiness, and ship speeds. But despite all that technology, decisions ultimately come from the captain, who relies on experience and intuition to process the chaos. Why not let computers handle everything? Because the human mind’s ability to make complex decisions—even when information is overwhelming—remains unmatched.
This principle applies directly to RV park investing. Your instinctive sense—formed from experience, observations, and subconscious calculations—can tell you whether a deal feels solid or risky. Ignoring that inner voice often leads to regret.
When Your Gut Says “No,” Listen
Over the years, we’ve learned this simple truth: if an RV park deal doesn’t sit right with us, it rarely performs well. Deals that triggered even a slight hesitation—yet proceeded anyway—often became some of our poorest decisions. This is not about being fearful or indecisive; it’s about recognizing that your gut instinct is a powerful filter for identifying problems your brain hasn’t fully articulated yet.
Pressure From Others Can Cloud Your Judgment
In any deal, there will always be people pushing you to close. Brokers, sellers, and other stakeholders often have their own financial interests in mind. Once the deal is signed, their involvement ends, and any risks fall squarely on your shoulders. That’s why you need to be your own advocate. If something feels off—even at the final hour—trust your instinct and reassess. Walking away might cost you earnest money or third-party fees, but it’s a small price compared to being tied to a poor investment.
Here’s a real-world example: say interest rates unexpectedly spike just before closing. Your gut tells you that the deal no longer works financially, given higher debt costs. Even if others downplay the issue, it’s your financial future at stake—not theirs. Listen to that instinct. Push back, negotiate better terms, or walk away if necessary.
Trust Yourself, From Start to Finish
An RV park deal should feel right from the beginning to the very end. If your gut instinct is at odds with what the numbers, brokers, or sellers are telling you, give yourself permission to step back. Your instincts are often the culmination of everything you’ve learned—both consciously and subconsciously—about what makes an investment succeed.
At the end of the day, no one else will care about your financial success more than you. Trust yourself. Your gut instinct is there for a reason.