Marcus Lemonis is the star of the hit show “The Profit”, but most people don’t realize that he made his fortune in the RV industry. From 2001 to 2003 he served as CEO of Holiday RV Superstores Inc. Following that, he co-founded a company called Freedom Roads and began acquiring RV dealerships. In 2006, the company merged with Camping World and then with Good Sam Enterprises, with Lemonis serving as CEO. For his efforts, RV Business Magazine named Lemonis "Newsmaker of the Year" in 2007 for having “more impact on the industry than any [other] single individual or company in recent memory as an agent of change and retail consolidation”.
Lemonis claims that his business principles boil down to three P’s: People, Process and Product. This would also be a good mantra for any RV park owner. You have to provide a great RV park experience to attract and retain customers. You have to put into place quality processes to make sure that the customer receives that product. And you need good people – well trained – to make it all happen.
Want to be the next Marcus Lemonis? Then the RV industry has proven to be a good path.